Proraso Sensitive Skin Aftershave Balm for Men, 3.4 Fl Oz

The Proraso Brand Story: Innovating Professional Shaving Products Since 1908

Founded in 1908 by Ludovico Martelli, Proraso has been a pioneer in the shaving industry, continuously innovating to provide the highest-quality professional products. Over the generations, the brand has evolved to become a staple of Italian culture. From the first Pre-Shave cream in 1948 to the present day, the Martelli family's principles have remained constant: to create professional, quality products that deliver a pleasurable and impeccable shave, both in the barbershop and at home.

Proraso After Shave Balm, Sensitive Skin: Soothing and Revitalizing

Proraso's After Shave Balm, formulated for sensitive skin, provides immediate relief after shaving and completes the shaving ritual. Alcohol-free, it combines the benefits of a balm, which refreshes and revitalizes the skin, with that of a soothing, yet lightweight cream. Its formula, ideal for sensitive skin, is enriched with Oatmeal Extract and Green Tea for an emollient and soothing effect. It's the ideal way to calm redness or irritation caused by shaving.

How to Use: Apply to your face after shaving, massaging gently to facilitate absorption.

Barber's Choice Since 1948: Proraso's Commitment to Quality

Proraso's products are free from parabens, silicones, mineral oil, and SLS. They also contain no artificial colors and are not derived from animal-based ingredients. Over 95% natural, Proraso's products are made in Italy and have been the choice of barbers since 1948.

10 Tips for the Perfect Shave

1. Morning is the best time to shave: Your skin is at its softest and most relaxed just after you wake up, making it easier for the razor to glide.
2. Always use a Proraso Pre-Shave Cream: It softens and straightens the hairs, making it easier to apply the shaving cream and pre-conditioning the skin.
3. Wrap your face in a warm, wet towel: Just like traditional barbers do. Alternatively, shave after your morning shower when the skin is soft and hydrated from the warm water.
4. The best lather comes from a brush and shaving cream or soap: Applying shaving cream or soap with a brush increases the volume of your beard hair and allows for a closer shave. To build up a rich lather, wet your shaving brush and apply the cream in fast, repeated circular motions to coat the bristles well.
5. Use a delicate, but firm stroke while shaving: Don't put too much pressure on the razor and follow the lines of your face, always keeping the skin pulled tight.
6. Keep your razor clean: Rinse the blade with hot water at least once every two swipes of the razor. Residue from past shaves can reduce the blades' effectiveness and increase the risk of damaging your skin. Also, remember to change your razor often.
7. One pass just doesn't cut it: Lather your face a second time and repeat the shave for the perfect shave.
8. Don't neglect your post-shave routine: Rinse your face well and repeatedly to remove any residue. Always use Proraso After Shave Balm or Lotion to disinfect, restore, and soften your skin.
9. Take care of your skin: Especially if you don't shave every day, or have problems with ingrown hair, apply a face cream daily.
10. Have a question? Ask the pros: If you have any questions about the best Proraso formula for your needs or tricks for making the best lather, post your question in the Customer Questions section, and one of our experts will be happy to answer.

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